Search Results for: https

IAB UK Podcast Upfronts 2020: Presentation summaries and videos

Posted on by Brad Hill

Following the U.S. Podcast Upfront a month ago, today the IAB UK produced its corresponding event. This post contains summaries and videos of the presentations. As in the U.S., the UK Upfronts transpired virtually. Presenters for this event were Acast, Audioboom, Bauer Media, DAX, Podfront, and Spotify. Following are the session summaries from the IAB UK website, and the complete video presentations. Click through to see it all, and link to the IAB UK. Continue Reading →

Bryan Barletta: Programmatic Advertising is the Hero Podcast Publishers Are Looking For

Posted on by Brad Hill

The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading →

Religion of Sports partners with PRX for distribution, monetization, and production

Posted on by Brad Hill

Media company Religion of Sports is affiliating with PRX to expand its podcast activity in 2021. PRX is announcing the multi-faceted collaboration today. Religion of Sports was founded by creator Gotham Chopra, six-time Super Bowl Champion Tom Brady, and NFL Hall of Famer Michael Strahan. To date it has mainly been known for this video content. The idea here is to push deeper into podcasting next year. Continue Reading →

Nearly unchanging Podtrac top podcasts list illustrates why non-top podcasters want better discovery

Posted on by Brad Hill

Nothing succeeds like success, the saying goes, and podcasting is illustrating that maxim as much as any media category. Podtrac released its monthly Top Podcasts ranker (U.S. listening) for September. As with other recurring podcast rankers, this update shows stability in the 20-show cohort. Two shows which weren’t present in the previous month crept into the September list: How I Built This (#19) and TED Radio Hour (#20). In the top ten, only three shows shifted position, each by just one spot up or down. Click through for the whole list. Continue Reading →

David Cooper, ex-Global and ex-Spotify, joins Red Apple Creative

Posted on by Brad Hill

David Cooper, RAIN Summit speaker who has held executive roles in the UK with Global, Spotify, and Global-owned DAX, has joined audio production house Red Apple Creative. Red Apple creates audio for publishers, advertisers, and agencies. It’s productions range across audio branding, audiobooks, podcasts, radio ads, foreign language content, and more including a special years-long relationship with Spotify. Continue Reading →

Triton Digital inks Minute Media to use Triton’s hosting, measurement, and ad-tech tools

Posted on by Brad Hill

Triton Digital is announcing that it has signed Minute Media, a digital publisher and platform technology company, to use Triton’s measurement and digital audio advertising technology tools. Triton’s subsidiary, Omny Studio, is involved here — Minute Media will use Omny’s podcast hosting platform to house its 90-plus sports podcasts. Triton’s digital ad server, and the Podcast Metrics service, are in the deal. Continue Reading →

RAIN Summit saw epic radio panel and new Edison research about radio’s best listeners

Posted on by Brad Hill

Today RAIN presented Radio Revolution: A Global View — a two-hour virtual RAIN Summit in cooperation with the Radio Show, produced by the RAB and NAB. In a dazzling program featuring speakers from seven countries, attendees received an overview of forward-looking thought leadership in radio, and new insights from Edison Research about America’s most ardent and loyal listeners. Click through for details, quotes, and links. Continue Reading →

AdLarge partners with boostr for digital audio order management and customer retention

Posted on by Brad Hill

AdLarge announces today that it has settled on boostr, the customer retention and order management platform for media companies. Boostr self-describes as “the only end-to-end revenue solution for ad sales organizations seeking to upgrade their systems and save money.” From AdLarge’s viewpoint, the point of the boostr alliance is to benefit advertisers. The company told RAIN News that it can now respond to RFP’s faster, create scale faster, and provide enhanced reporting. Continue Reading →

Jason Calacanis in Oxford Road podcast: “Skip the video.”

Posted on by Brad Hill

Podcast pioneer, A-list entrepreneur, and RAIN keynote speaker Jason Calacanis is guesting in the current episode of Oxford Road Presents The Divided States of Media. In it, he evangelizes audio and podcasting, while sketching a history of how his show (This Week in Startups) and the resources needed to produce it. It’s an interesting glimpse into one of the longest-running and successful audio/video podcast hybrids. Click through to hear the episode. Continue Reading →