Focus on advertising models at RAIN Summit Indy

In-stream advertising has taken leaps forward in the last year, both in technology and advertiser demand. There are in-stream audio messaging, voice activated ads, geo-fenced and zip code targeted campaigns, branded playlists and sponsored downloads. These innovations, and questions of building ad models that encourage asdvertisers to invest with confidence, will be placed in a bright spotlight at RAIN Summit Indy, September 9 at the Indiana Convention Center. Continue Reading

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eMarketer expects Pandora to see growth in overall digital ad share, decline in mobile for 2014

Pandora is projected to gain overall digital ad share, but it’s still going to hold less than 1 percent of the market. For the digital space, Pandora is expected to increase from 0.34 share in 2012 to hit 0.52 percent this year. While small growth is expected overall, Pandora is likely to lose ground in mobile ad share. Continue Reading

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Coleman survey reveals how under-40 consumers use radio and streaming

A small but revealing study by Coleman Insights illuminates how consumers think of radio, how they listen to music in different locations, and how the NextRadio mobile broadcast app could be more effectively marketed. The key takeaway is that radio is conceived as an in-car medium, but not a mobile one. Continue Reading

Geek Wave, the latest high-performance music player, nets $1.3 million on Indiegogo

LH Labs, part of Light Harmonics, completed a crowdfunding campaign to fund creation of the Geek Wave. Although Geek Wave doesn’t have the star power of Pono Music behind it, the LH Labs team still received huge financial support from audiophiles: this “high-performance portable music player” exceeded its initial Indiegogo goal of $38,000 and closed out with $1,323,073 in pledges. Continue Reading

Webcast listening in May: 2014 and year-over-year growth

Webcast streaming has enjoyed strong growth during 2014, and has lifted 19% year-over-year, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker for May. The month-over-month measurement dropped two percent, the first monthly dip after nine consecutive growth months. Year-to-date, stream listening has risen over 10 percent. Continue Reading