Test Drive: iHeartRadio’s My Favorites joins the personalization bandwagon

Many streaming platforms promise tools for personalized listening, but few radio services have explored programming that crosses genre boundaries. The latest to explore this space is iHeartRadio, which launched a new feature called My Favorites Radio. This station collects all of a given user’s favorited and thumbs-upped tracks and artists across all genres to create a single personalized playlist. Both Brad Hill and I took a spin through this feature to hear how things worked. Continue Reading