Pandora launches programmatic audio; Volkswagen partners

Today Pandora sent an announcement that observers have been waiting for: The leading internet radio platform has launched a private programmatic marketplace for its digital audio advertising inventory. “It’s clear the future of advertising is digital audio,” evangelizes John Trimble, Pandora’s Chief Revenue Officer. Continue Reading

Neil Young claims labels killed Pono Music, continues to be clueless

The Los Angeles Times interviewed Neil Young, talking about music projects old and new with the rocker. He is still on the same crusade for audio quality with his recently unveiled Neil Young Archives as he was with Pono Music, his multi-million dollar crowdfunded project that recently shuttered. And Young has some definite, if bizarre, opinions on why Pono failed. Continue Reading