Magellan published a blog post assessing how coronavirus content has taken over a wide swath of the podcasting world. It suggested that focusing on the pandemic could wind up being costly. Many companies are looking to avoid putting advertisements on content discussing the virus, but podcasts of all genres are increasingly putting a focus on the pandemic. Continue Reading
Research company markettiers MENA shared some insights into the emerging podcast market in Saudi Arabia. The survey found that there are 5.1 million adult podcast listeners in the country, or 23% of the population. The weekly listening cohort is 15% of Saudi Arabia’s population. Continue Reading
Ad Age interviewed several executives about how podcast advertising is changing along with listening in the coronavirus pandemic. Not only are many businesses cutting the ad budget due to shut-downs and stay-at-home orders, but many of those that are still running ads don’t want to be linked with discussions of the pandemic. Continue Reading
SoundExchange released its Digital Radio Report with details about its first quarter of 2020. The organization paid out $224 million in the first three months of the year, an increase from its Q1 2019 payout of $220.7 million. Continue Reading
Entercom released listening statistics about its growing podcast segment. It said in the release that its Podcast Network has seen “blockbuster” audience growth in the wake of the global coronavirus pandemic. Continue Reading
Spotify has expanded its Ad Studio platform, bringing the self-service tool out of beta. The Ad Studio will now be available in 18 additional markets around the world. This move marks a notable expansion to how businesses can advertise on the platform three years after the tool was initially introduced. Continue Reading
PRS for Music, the British collection society, announced that it made a record April royalty distribution. The organization paid out £174 million (~$215 million) to its members for the month, up 15% from April 2018 distributions. Continue Reading
Podtrac has posted the latest in its weekly series of coronavirus audience and listening metrics. This series tracks those statistics from the first of the year. this week’s batch goes through Sunday April 5. Unsurprisingly, the News category is faring well. Continue Reading
Voxnest announced that it has entered a new partnership with Nielsen. This latest agreement means that advertisers using the Voxnest Audience Network and publishers using Voxnest’s Spreaker will be able to use Nielsen Audience Segments for a better understanding of their listener bases. Continue Reading
MIDiA Research has released load of metrics charting media and entertainment verticals. the info drop is prep for an upcoming webinar, “COVID-19 Impact on Entertainment Demand and Behaviours.” Continue Reading
Apple Music has launched a fund to help insure artists get paid during the COVID-19 pandemic. The platform is creating a $50 million advance royalty fund for paying artists through independent record labels. Continue Reading
We are gratified to see Stitcher’s blog post describing a session in RAIN’s 4th Annual Podcast Business Summit. The session was called, “Getting Podcast Measurement Right,” and was moderated by Stitcher Chief Revenue Officer Sarah van Mosel. Her panelists were… Continue Reading