iHeartMedia has entered a partnership with Uno Radio Group, a leading Puerto Rico broadcaster. The move that will extend the iHeartRadio brand to Puerto Rico. Uno Radio Group listeners will receive access to iHeartMedia’s content and programming, and iHeart’s advertising partners will be able to work with Uno Radio Group’s stations. The fourteen stations under the Uno Radio Group umbrella will also join iHeartRadio.
“We are thrilled to partner with Uno to further expand the iHeartRadio brand to listeners in Puerto Rico,” iHeartMedia Markets Group COO Hartley Adkins said. “Uno Radio Group owns the largest footprint of radio stations in Puerto Rico and this partnership will allow us to build further awareness of the iHeartRadio brand to millions of new listeners across Puerto Rico and offer even more diverse content on our platform.”
“iHeartMedia is the number one audio company in the United States and this partnership allows us to further connect with listeners and consumers on a massive, national scale,” said Luis A. Soto, president of Uno Radio Group. “We are excited to team up with iHeartRadio, giving our listeners access to iHeartRadio’s exclusive content, while partnering on programming, advertising and one-of-kind branded events.”