Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

Podtrac March podcast ranker topped by news, as familiar shows continue to lead on coronavirus coverage

Posted on by Anna Washenko

Podtrac released its show ranker for March 2020. The podcast list continues to show a bent towards news and current events. The only new addition for the month was Coronavirus: Fact vs Fiction from CNN, which landed at No. 13. The appearance of only one new program in Podtrac’s assessment implies that, at least in the upper echelon, there has not been much or any movement away from favorite shows during this time of crisis. Continue Reading →

Magellan: Coronavirus coverage is dominating many podcast categories

Posted on by Anna Washenko

Magellan published a blog post assessing how coronavirus content has taken over a wide swath of the podcasting world. It suggested that focusing on the pandemic could wind up being costly. Many companies are looking to avoid putting advertisements on content discussing the virus, but podcasts of all genres are increasingly putting a focus on the pandemic. Continue Reading →

Podcast advertising reportedly takes a hit as coronavirus forces businesses to cut costs

Posted on by Anna Washenko

Ad Age interviewed several executives about how podcast advertising is changing along with listening in the coronavirus pandemic. Not only are many businesses cutting the ad budget due to shut-downs and stay-at-home orders, but many of those that are still running ads don’t want to be linked with discussions of the pandemic. Continue Reading →