Research company markettiers MENA shared some insights into the emerging podcast market in Saudi Arabia. The survey found that there are 5.1 million adult podcast listeners in the country, or 23% of the population. The weekly listening cohort is 15% of Saudi Arabia’s population. Continue Reading
Deezer has landed a deal that will further entrench its streaming platform in the Middle East and North Africa. The company now has a partnership with Mondia, a mobile tech company based in Dubai. Continue Reading
Deezer has entered a deal with a telecom in the Middle East. The streaming service is offering a free bundle to customers of the Saudi Telecom Company. Continue Reading
Deezer has entered an agreement with the airline Emirates. Under the terms of their deal, Deezer will create dedicated playlists for Emirates’ in-flight entertainment system, called ice. The streaming service will provide more than 20 playlists for travelers. Continue Reading
Spotify expanded into two new spaces this week. First, the streaming service has launched an app for Apple Watch. The other development for Spotify is a geographic expansion, with a launch into the Middle East and North Africa. Continue Reading
Spotify’s next global move appears to be focused on the Middle East and North Africa. An email leaked from an advertising agency based in Dubai revealed that the streaming service is seeking brands to advertise at a November launch in the region. Continue Reading
Spotify has hired a musician to help build a hub centered on Arab music and culture for the platform. Suhel Nafar, a Palestinian musician, is now a senior editor for the streaming service and will work out of its New York office. The Middle East has been a region of growth for digital audio advertising. Continue Reading