Voxnest and Nielsen announce integration deal for more podcast audience data

Voxnest announced that it has entered a new partnership with Nielsen. This latest agreement means that advertisers using the Voxnest Audience Network and publishers using Voxnest’s Spreaker will be able to use Nielsen Audience Segments for a better understanding of their listener bases.

The integration will bring more tools for detailed ad targeting based on data such as purchase intent, demographics, interests, geography, psychographics, and media consumption. For Spreaker clients, the Nielsen integration will offer a more robust podcast analytics dashboard and more listener information.

“The podcast advertising market is rapidly growing and changing, and while that makes it an exciting time to be in the industry, our clients – especially sales organizations like Katz Digital – are also looking for data to help them navigate this new territory,” Voxnest Chief Operating Officer Andrea De Marsi said. “We’re excited that working with Nielsen will give them an even deeper understanding of how to connect with the right listeners.”

“Nielsen Audience Segments is a product that’s derived from our high quality audience data, and it gives a complete view of the consumer and enables targeting across all the major listening platforms,” said Jonathan Schwartz, Nielsen’s vice president of business development. “We’re thrilled to help Voxnest’s clients and partners make even smarter advertising decisions.”

Anna Washenko