Comprehensive coverage of the podcasting industry and its business ecosystem.
Magellan published a blog post assessing how coronavirus content has taken over a wide swath of the podcasting world. It suggested that focusing on the pandemic could wind up being costly. Many companies are looking to avoid putting advertisements on content discussing the virus, but podcasts of all genres are increasingly putting a focus on the pandemic. Continue Reading
Research company markettiers MENA shared some insights into the emerging podcast market in Saudi Arabia. The survey found that there are 5.1 million adult podcast listeners in the country, or 23% of the population. The weekly listening cohort is 15% of Saudi Arabia’s population. Continue Reading
Ad Age interviewed several executives about how podcast advertising is changing along with listening in the coronavirus pandemic. Not only are many businesses cutting the ad budget due to shut-downs and stay-at-home orders, but many of those that are still running ads don’t want to be linked with discussions of the pandemic. Continue Reading
Entercom released listening statistics about its growing podcast segment. It said in the release that its Podcast Network has seen “blockbuster” audience growth in the wake of the global coronavirus pandemic. Continue Reading
Podtrac has posted the latest in its weekly series of coronavirus audience and listening metrics. This series tracks those statistics from the first of the year. this week’s batch goes through Sunday April 5. Unsurprisingly, the News category is faring well. Continue Reading
Voxnest announced that it has entered a new partnership with Nielsen. This latest agreement means that advertisers using the Voxnest Audience Network and publishers using Voxnest’s Spreaker will be able to use Nielsen Audience Segments for a better understanding of their listener bases. Continue Reading
iHeartMedia announced that it has extended its deal with Aaron Mahnke. The multi-year deal will see the author and podcast creator continue his exclusive partnership with the iHeartPodcast Network. In addition to work with Mahnke, the partnership will see the addition of five new podcasts to feature new talents. Continue Reading
As Australians worked from home during much of march, radio group Southern Cross Austereo (SCA) worked up some streaming metrics for the month. This report covers live radio streaming, smart speaker listening, and podcast plays. All streaming metrics in this report are up in double digit percentages. Continue Reading
Audioboom reported its first-quarter financials. The podcast company reported $6.4 million (£5.2 million) in revenue for the first three months of 2020, a jump of 40% from the year-ago period. The increase was largely due to a corresponding spike in brand advertiser count. Continue Reading
Triton Digital has released its LATAM Podcast Report. The latest chart covers February 17 through March 15. For that period, the top 100 podcasts generated 19.4 million downloads. Continue Reading
Blubrry has shared data from its podcast platform, offering a look at how its audiences are responding to the coronavirus pandemic. In this blog post, it only shared figures for aggregate number of downloads. Continue Reading
Podtrac has released its ranking of the top podcast publishers for February 2020. A change is afoot — Podtrac has added five more places to this ranking, making it a top-20 list. Also, the RAIN Remix, to gain insight about how the audience, and streams/downloads, are distributed across number of shows for each publisher. It reshuffles the list considerably. Continue Reading