Beats Music updates: Taking to the air with Southwest, Trent Reznor still on board

Forget connected cars, Apple is now taking Beats Music to a connected airplane. The tech company announced a partnership with Southwest Airlines to make a library of hundreds of playlists available for free on WiFi-enabled aircraft. Also in Beats Music news, Trent Reznor discussed the streaming service in an interview with Billboard. Continue Reading

WideOrbit announces Brian Burdick as new EVP of digital and programmatic

Media technology company WideOrbit announced the hiring of Brian Burdick as EVP of Digital and Programmatic. Burdick will step in as head of WO Central, the company’s buying and selling platform, as well as recent acquisitions Fivia, Abacast, and Admeta. WideOrbit is investing aggressively in acquisitions and talent. Click through for details. Continue Reading

App Annie unveils new Index for Music

App Annie has launched a new Index for Music that tracks statistics for musical mobile software. The index combines data from both the iOS App Store and the Android Google Play marketplace for a look at the programs that are most downloaded and generate the most revenue across four subcategories: music listening, music creation, artists and information, and other. Continue Reading

STRATA re-positions Pandora in its media buying platform

STRATA, a media buying platform that connects advertisers with media publishers, has re-positioned Pandora’s ratings profile on its dashboard, separating it from radio stations, according to Inside Radio and RAIN News sources. The action represents the latest twist in a long path of Pandora competing against U.S. broadcast radio for advertising dollars. RAIN spoke to several sources for comment. Continue Reading

Grooveshark announces crowd-sourced concert series

Plugging on despite its legal woes, Grooveshark announced a new plan for a live concert series. Grooveshark Presents aims to tap into the platform’s community for input and suggestions as it plans the events. “We are removing the significant risks promoters take in booking talent, simply by combining the intelligence gathered from our streaming platform with our unique ability to communicate with our listeners,” CEO and cofounder Sam Tarantino said. Continue Reading

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Borrell: Programmatic advertising will take over by 2024; sales reps gone

Programmatic advertising is well established in the web display industry, and growing fast in video. Radio (broadcast and streaming) lags behind, but awareness is growing as ad-buying software platforms become more sophisticated for audio. What is the future? For Gordon Borrell, the answer is clear: Programmatic will take over audio ad buying and selling, and sales reps face elimination and changing roles. Continue Reading