Gordon Borrell

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Borrell: Programmatic advertising will take over by 2024; sales reps gone

Posted on by Brad Hill

Programmatic advertising is well established in the web display industry, and growing fast in video. Radio (broadcast and streaming) lags behind, but awareness is growing as ad-buying software platforms become more sophisticated for audio. What is the future? For Gordon Borrell, the answer is clear: Programmatic will take over audio ad buying and selling, and sales reps face elimination and changing roles. Continue Reading →

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Borrell: Digital dashboards will wipe out half of FM stations

Posted on by Brad Hill

In a fascinating and daring webinar yesterday hosted by Gordon Borrell, attendees were treated to a historical review of media technology disruption, followed by predictions in today’s media. One of those predictions: Half of AM/FM terrestrial stations will disappear by 2024, their demise driven by adoption of alternative in-car listening choices. RAIN spoke with Gordon Borrell. Continue Reading →

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Radio’s digital marketing opportunities: a RAIN Summit Indy focus (and conversation with Gordon Borrell)

Posted on by Brad Hill

On September 9, at the Indiana Convention Center in Indianapolis, RAIN Summit Indy will spotlight and break out an emerging topic: how local radio stations can expand their businesses beyond the single revenue stream of ad sales, via marketing and providing digital services to local businesses.

RAIN spoke with Gordon Borrell about the opportunity for radio to develop this new, high-potential business line. Continue Reading →