RAIN News has confirmed that Brian Benedik, currently VP and Global Head of Revenue at Spotify, will leave the company at the end of September. The departure is wholly Benedik’s decision, and the company is starting a search for his successor. Continue Reading
Brian Benedik, previously head of North America advertising at Spotify, has been promoted to a newly created position as Global Head of Advertising Sales. He will take charge of the company’s entire advertising sales effort across the 58 global markets in which the music service operates. Continue Reading
On-demand music service Spotify has announced a new audience segment for advertisers called Playlist Targeting. Brand marketers will be offered a premium opportunity to connect with behavioral audience segments derived from user engagement with Spotify’s 1.5-billion playlists. Spotify exec Brian Benedik explains it to RAIN News. Continue Reading
STRATA, a media buying platform that connects advertisers with media publishers, has re-positioned Pandora’s ratings profile on its dashboard, separating it from radio stations, according to Inside Radio and RAIN News sources. The action represents the latest twist in a long path of Pandora competing against U.S. broadcast radio for advertising dollars. RAIN spoke to several sources for comment. Continue Reading