The Interactive Advertising Bureau (IAB), owner of the standard set of guidelines for podcast measurements, has revised the spec and reissued it as version 2.1. The previous version, which has become a unifying definition of how to count downloads, audience reach, and advertisements in shows, was colloquially known as “IAB 2.” Click through to see key redefinitions of podcast measurement terms. Continue Reading
Podcast advertising intelligence company Magellan AI, in collaboration with the Sounds Profitable newsletter authored by Bryan Barletta, have created an impressive graphic representation of the podcasting industry. It is an impressive project and a useful guide. Click through to see it and get the dowenload link. Continue Reading
PodcastOne is launching three new podcasts in an end-of-year burst. The founding member of Twisted Sister, Jay Jay French, will host The French Connection: The Music Business and Beyond. Jordyn Jones and Ron Jaworksi also claim the hosting position in new shows. Click through for details. Continue Reading
TuneIn has hired a new CEO, and it is Richard Stern, who comes to the streaming platform from Audible, where he was Chief Product officer. Stern replaces Juliette Morris, who was appointed as chief executive last summer. Simultaneous with the new leadership, and perhaps connected to it, TuneIn is also announcing today new investment from Innovation Endeavors. Click through for details. Continue Reading
AdLarge’s cabana digital audio network has added a trio of podcasts produced by AccuWeather. AccuWeather’s podcasts provide compelling and exceptional weather news, covering stories that matter most to listeners before, during, and after the storm — and also shows of broad interest such as how weather has affected istorical events. Continue Reading
Team Whistle is a content creator and distributor — mainly video, where the company serves 4.2-billion monthly videos globally. The company has formed a podcast network meant to attract advertisers targeting Gen Z and Millennial listeners. In support of this initiative, Team Whistle conducted a research survey focused on what young listeners want in a podcast. Continue Reading
Rhapsody International, the parent brand of the Napster music streaming service (originally called Rhapsody) and Rhapsody’s B2B white-label streaming provision service, announced that it is now powering Sonos Radio HD. In this cluster of brands there is one more: “Powered by Napster” which is the platform service brought to bear for Sonos. Continue Reading
Podcast cntent and advertising company Stitcher partnered with signal Hill Insights to study podcast ads. the study premise was to examine how “brand lift” is best accomplished in podcast advertising — via host-read performances or announcer reads that can be distributed across shows. Continue Reading
In a new demonstration of ART19’s history of using Stitcher as a fertile executive hunting ground, the podcasting technology and monetization company has hired David Murray as its new CFO. (Click through for a timeline of acquisitions and executives at Stitcher, Midroll, Scripps, ART19, and SiriusXM). Murray will help lead ART19’s expansion from pure SaaS business into a full-fledged media company. Continue Reading
Due partly to momentum stretching back years, and partly due to changed listening routines during the 2020 pandedmic, YouTube now serves 2-billion music users. This according to Mark Mulligan, head of MIDiA Research in the UK. Click through for metrics, a graph, and links. Continue Reading
Veritone, the artificial intelligence enabler and digital content licensing firm, has started a new monetization and licensing service for audio publishers and audio advertisers. The audio and video content is mainly news and sports, and is available for audio-only programs. Continue Reading
When is an impression an accountable impression? The answer isn’t as simple as you might think, especially for audio ads which play out with duration. Pandora is stepping into potential standardization with an “Audibility initiative,” which it plans to launch in collaboration with Moat, a division of Oracle Data Cloud which measures consumer attention across media channels. Continue Reading