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Magellan & Sounds Profitable create The Podcscape, a graphic representation of podcasting

Podcast advertising intelligence company Magellan AI, in collaboration with the Sounds Profitable newsletter authored by Bryan Barletta, have created an impressive graphic representation of the podcasting industry. It is an impressive project and a useful guide. Click through to see it and get the dowenload link. Continue Reading

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Bryan Barletta: Programmatic Advertising is the Hero Podcast Publishers Are Looking For

The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading