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RAJAR Q4 2015 sees radio on the rise across platforms

RAJAR data for the fourth quarter of 2015 revealed a fresh snapshot at radio listenership in the UK. The report found that the average listener spends 21 hours and four minutes with live radio per week. The reach for all radio was also strong, with 48.2 million adults (or 90% of the population over age 15) tuning in each week. More than half of the UK’s adult population is tuning in to digital formats. Continue Reading

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Bullish ad-spend forecast emphasizes digital and overall growth for radio

A new edition of an annual research projection from MyersBizNet forecasts 7.7% growth in ad spend across audio/radio, video/TV, display, video, mobile, and other categories. Terrestrial radio is predicted to grow 5% across “legacy” and digital advertising opportunities. Internet radio is projected at 25% growth. Continue Reading

Study finds consumers value audio quality (given the right language)

MusicWatch has shared research into consumer sentiment about what listeners want in a music streaming subscription. When asked what feature would encourage them to pay for their tunes, far and away the top answer was control over a completely on-demand service at 39%. However, 11% said “sound quality as good as the recording studio.” Continue Reading

Bret Kinsella: Apple Music at Six Months -10 Million Subscribers and a Free Tier

by Bret Kinsella

The Financial Times reported over the weekend that Apple Music has reached 10 million subscribers, which represents impressive growth over six months. What does it indicate about the future audience growth for Apple Music? Guest columnist Bret Kinsella infers a churn rate from publicly disclosed retention numbers, and arrives at a prediction.
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