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Meta-analysis finds evidence supporting both sides of high-res audio debate

Audio quality has been a hotly contested subject for the music industry. Some swear that high compression and low bitrate make for a mediocre listening experience. Others say the distinctions between file type are indistinguishable, at least for the average listener. A new study found data that, impressively enough, supports both sides. Continue Reading

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Study finds consumers value audio quality (given the right language)

MusicWatch has shared research into consumer sentiment about what listeners want in a music streaming subscription. When asked what feature would encourage them to pay for their tunes, far and away the top answer was control over a completely on-demand service at 39%. However, 11% said “sound quality as good as the recording studio.” Continue Reading

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7digital announces high quality audio strategy with new Meridian MQA format

British streaming music platform 7digital announced a technology partnership with Meridian Audio, and is the launch partner of Meridian’s MQA high-res audio format. MQA stands for Master Quality Authenticated, and delivers high fidelity audio in a streamable file size. We spoke to 7digital CEO Simon Cole about the importance of streamable high-res music. Continue Reading