Nielsen’s Total Audience Report, released today, presents the latest data on radio’s U.S. listenership and how it compares to TV (including on-demand video and DVR watching) and general use of PCs, smartphones, and apps. AM/FM reach is impressive, TSL is nuanced, and smartphone use increases across all age groups. Continue Reading
A new consumer survey called Indonesian Streaming Music Consumption 2016, commissioned by Australian company Tuned Global, shines light into the music-listening habits and preferences of Indonesian consumers. Tuned Global, which helps major brands connect with consumers via mobile music solutions, gave an early release of the study to RAIN News. Continue Reading
Pew Research Center has released its State of the News Media report, a compilation of the extensive research into topics such as podcasting, audio, and public broadcasting. It offers a consolidated look at where the news media is headed. The fact sheets for podcasting and audio leaned heavily on data from Edison Research and Nielsen. Continue Reading
Spending on streaming services in Canada has increased since last year, according to the latest Nielsen Music 360 report for that country. The spend allocation revealed that paid streaming’s share across all Canadians rose from 2% in 2015 to 4% this year. Teens and Millennials have also doubled their allocation toward streaming. Continue Reading
Pandora has released a little burst of data demonstrating that landing on a Pandora station gives an artist more exposure than landing on a terrestrial playlist — when the artist is up-and-coming but not there yet. The article is by Glenn Peoples, ex-Billboard columnist who recently took a position at Pandora. Continue Reading
Webcast listening in April continued its upward trajectory, growing by 2% compared to March, and notched a 16% rise year-over-year climb. These numbers courtesy of Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Continue Reading
On Wednesday, we shared some of the pertinent data from the PwC Global Entertainment and Media Outlook. That assessment pointed to some general trends we can expect across 2016-2020 in music and Internet advertising. Today, we take a deeper dive into the numbers for the U.S. radio industry. Continue Reading
First quarter results for Strata’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. “Digital publishers keep on getting better at providing more advertising opportunities to ad buyers,” Strata Director J.D. Miller said. Continue Reading
PwC has released its Global Entertainment and Media Outlook for 2016-2020, and the report includes projections for music, radio, and Internet advertising. Global E&M spending is expected to rise from $603 billion in 2015 to $720 billion by 2020. The consultant shared some highlights from the global and U.S. editions of the report. Continue Reading
A new Nielsen study explores use of media types across different generations. The Generational Snapshot study looks at media use and device penetration for three age groups: Millennials (18-34), Generation X (35-49), and Baby Boomers (50-67) and finds clear trends in their choices. Continue Reading
A new report added to the volume of data around podcast listening and advertising. Audio on-demand network Wondery commissioned a study from comScore that found one in three podcast listeners expect to increase their podcast consumption in the next six months. Respondents also reported feeling more connected, intelligent, and energized after listening to a podcast. Continue Reading
Bridge Ratings released new data from its research about how long people stay tuned in to podcasts. The average time spent listening across all participants was 33 minutes. An average of 26% of the respondents stopped listening to a show within the first 30 minutes, and 19% stopped at between 30 and 45 minutes. Continue Reading