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Meta-analysis finds evidence supporting both sides of high-res audio debate

Audio quality has been a hotly contested subject for the music industry. Some swear that high compression and low bitrate make for a mediocre listening experience. Others say the distinctions between file type are indistinguishable, at least for the average listener. A new study found data that, impressively enough, supports both sides. Continue Reading

Study of Indonesian consumers reveals reluctance to pay for music; acceptance of advertising

A new consumer survey called Indonesian Streaming Music Consumption 2016, commissioned by Australian company Tuned Global, shines light into the music-listening habits and preferences of Indonesian consumers. Tuned Global, which helps major brands connect with consumers via mobile music solutions, gave an early release of the study to RAIN News. Continue Reading

Pew’s State of News Media offers industry snapshots

Pew Research Center has released its State of the News Media report, a compilation of the extensive research into topics such as podcasting, audio, and public broadcasting. It offers a consolidated look at where the news media is headed. The fact sheets for podcasting and audio leaned heavily on data from Edison Research and Nielsen. Continue Reading

STRATA Q1 sees growing interest in programmatic, streaming audio

First quarter results for Strata’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. “Digital publishers keep on getting better at providing more advertising opportunities to ad buyers,” Strata Director J.D. Miller said. Continue Reading