Guest columnist Glenn Peoples writes about Pandora features that give artists more direct communication to their fans, complete with stats to support their effectiveness. When artists record messages for album premieres, he posits, click-through rates far exceed digital marketing benchmarks. Continue Reading
Guest columnist Glenn Peoples observes that AM/FM is required to pay the music industry only one of two performance royalties, unlike streaming radio which is required to pay both songwriters and labels. He asserts that every point of market share which moves from broadcast radio to Pandora is worth $60-million dollars of revenue to labels and artists. Continue Reading
Guest columnist Glenn Peoples offers a case study analyzing why online radio can be a better exposure market than traditional radio for certain crossover artists. Continue Reading
Does Pandora or Radio Pay Better Royalty Rates to Songwriters and Music Publishers? Glenn Peoples, Music Insights and Analytics at Pandora, crunches the numbers and makes an important distinction between the one-to-one nature of Pandora “spins” and the one-to-many broadcast model. Continue Reading
Pandora has released a little burst of data demonstrating that landing on a Pandora station gives an artist more exposure than landing on a terrestrial playlist — when the artist is up-and-coming but not there yet. The article is by Glenn Peoples, ex-Billboard columnist who recently took a position at Pandora. Continue Reading