A new report added to the volume of data around podcast listening and advertising. Audio on-demand network Wondery commissioned a study from comScore that found one in three podcast listeners expect to increase their podcast consumption in the next six months. Respondents also reported feeling more connected, intelligent, and energized after listening to a podcast. Continue Reading
Bridge Ratings released new data from its research about how long people stay tuned in to podcasts. The average time spent listening across all participants was 33 minutes. An average of 26% of the respondents stopped listening to a show within the first 30 minutes, and 19% stopped at between 30 and 45 minutes. Continue Reading
The Podcast Consumer, an annual research report from Edison Research and Triton Digital and released today, represents the 12th year of podcast research conducted by Edison. This year’s report reveals a jump from incremental podcast adoption seen for several years. “This year, we saw a spike we haven’t seen before,” said Tom Webster of Edison Research, who presented a webinar. Continue Reading
Podtrac, a podcast audience measurement company since 2005, today released the first monthly ranking of podcast shows and networks. Called the Podcast Industry Audience Rankings, the report is not just the first in a series for Podtrac, but the first ranker of its type for podcasting that we are aware of. It’s fascinating, even as questions abound. Continue Reading
BuzzAngle Music, the new kid on the block for music charts, announced the launch of the latest version of its reporting and analytics service. The company, which bills itself as “music consumption analytics for the new era,” delivers daily reports measuring the performance for songs, artists, or albums. Continue Reading
The first quarter RAJAR data for 2016 revealed steady growth for radio listening in the UK, depending on the platform. All radio listening had an audience of 47.8 million adults, or 89.3% of the adult population. Digital radio audience has continued to grow slightly, from 56% in Q4 2015 to 57% in Q1 2016. Continue Reading
Webcast listening in March grew by 2% compared to February, and notched a 15% rise year-over-year, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Click through for historical charts. Continue Reading
Nielsen released its comparable metrics report for Q4 2015. Radio’s weekly reach held steady at 93% for all adults over age 18. At the same time, there are underlying metrics that point to big shifts related to smartphone use and the habits of younger listeners. Continue Reading
The smartphone is one of the most influential consumer electronics categories of the last 20 years. It certainly influences how Americans listen to radio and internet-delivered audio. At RAIN Summit West, Edison Research President Larry Rosin brought new metrics about smartphone listening from Edison’s ongoing Share of Ear and Infinite Dial consumer surveys. A shift is underway, too dramatic to disregard. Continue Reading
Jacobs Media has released the results of TechSurvey 12, its annual survey of P1 radio listeners in the U.S. and Canada. The expressed preferences in media usage showed little variation this year from the TechSurvey 11, but the latest results did see some changes in attitudes about digital services, car listening, and podcasts. Continue Reading
Webcast listening in February grew by 8% compared to January, and notched a 17% rise year-over-year, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released yesterday. Click through for historical charts. Continue Reading
The IFPI has released its 2016 global report, which points to streaming as the key reason behind music’s first year of significant total revenue growth since 1995. Global revenue rose 3.2% last year to $15 billion. Digital outperformed physical revenue for the first time, a result that echoes the U.S. trend highlighted by the RIAA’s annual report. Within that strong performance, streaming emerged as a powerhouse, accounting for 43% of the year’s digital revenue. Continue Reading