MIDiA takes a deep dive into YouTube as a music business

MIDiA Research has released a report on YouTube and the video platform’s impact on the music economy. With YouTube commanding a massive audience, but still drawing criticism and skepticism from artists and labels, the report adds much-needed data to explain the service’s role. “Safe Harbour-enabled UGC is no longer the threat it once was, with just 2% of music video views from unofficial uploads,” it says. Continue Reading

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Radio listening inches up, smartphone audio skyrockets in Nielsen Q1

Nielsen has released its comparable metrics report for the first quarter of 2016. The data revealed growth for most forms of both radio and streaming, although the rates of increase varied by platform and age. Weekly reach for radio remains unchanged from the previous quarter, with 93% of adults listening each week. Smartphone audio and video posted notable spikes in audience size and time listening. Continue Reading

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Cowen: Spotify leads a streaming industry on the rise, but watch out for Prime Music

New research from Cowen explores the current state of the streaming music industry and gave forecasts for its future. Spotify and Amazon emerged as two of the top brands to watch. The data predicted a compound annual growth rate of 4% for the 2016-2021 period, with on-demand music services expected to double revenue and secure a 40% share of the industry by 2021. Continue Reading