A new eMarketer research study performed in April forecasts growth in time spent listening to digital audio, especially in mobile delivery, while radio listening is predicted to dip slightly. But the story is a little more nuanced. Continue Reading
In a UK-based consumer survey report based partly on podcasts and partly on digital audio generally, results indicate that marketing in both realms is beneficial to advertisers, and in many respects is superior to TV advertising. The research was conducted by MAGNA and funded by Spotify. Click through for details and the download link. Continue Reading
Podtrac released its two highly visible ranking for the month of May: Top Podcast Publishers, and Top Podcasts. Comparing both lists to their April counterparts, we see one change in the Publishers list, and two changes in the Podcasts list. Click through to see everything. Continue Reading
by Tom Webster
It’s not the first time Edison Research SVP Tom Webster has addressed this topic. In this guest column, he shares info from his company’s Podcast Consumer Tracker to investigate where listeners really find their podcasts. The answers shift around depending how the question is asked. But one platform always seems to rise to the top when survey respondents list all the apps they use. A must read.
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It makes sense: when employment undergoes a tectonic shift from in-office to in-home, listening trends will change. How much actually shifted during Covid? Continue Reading
Podcast media planning platform Magellan AI is out with its monthly top 15 podcast advertisers, and the “Movers & Shakers” list of top increased spends. BetterHelp and Samsung grab headline spots. Webinar tomorrow. Continue Reading
Edison Research has released Clubhouse users in America 2021, part of the company’s “The Social Habit” study. In it, we learn about social media tendencies of Clubhouse users contrasted with non-users. Click for details, charts, and the download link. Continue Reading
Sounder, a podcast hosting platform with data intelligence and monetization features, reveals this morning that it has acquired Podnods, an AI-based recommendation platform for listeners with audience growth support for podcasters. The deal marries two companies which each brings advanced technology to the legacy industry functions of hosting, recommending, and monetizing. Continue Reading
With podcast subscriptions a rising feature for creators, what benefit is important to listeners? We turn to the Cumulus Podcast Report 2021, produced with Signal Hill Insights, for an answer. Continue Reading
Edison Research and Triton Digital presented The Infinite Dial Canada 2021 yesterday, revealing listening trends up north, and frequently comparing them to the same questions asked in the flagship Infinite Dial research conducted in the U.S. Click through for highlights and graphics. Continue Reading
Podcast analytics and attribution company Chartable is launching a new division: Chartable for Brands, which employs new features to the firm’s tech stack targeted to branded podcasts. Click for details and a chart illustrating the remarkable growth of branded podcasts. Continue Reading
Podcast ad revenue set to grow fast from Covid. Dynamic ad insertion jumps ahead of baked-in ads. More. Click through for RAIN’s industry-leading coverage of podcasting’s most anticipated research into revenue and ad-buying trends. Continue Reading