Metrics & Research 27

Joe Rogan tops Edison list (again); survey method broadens ranker reach

Posted on August 11, 2021 by Brad Hill

Edison releases the U.S. Top 50 Podcasts for the full year span of Q3-2020 through Q2-2021. It is characterized by the same level of stability shown in all rankers — eight of the top 10 shows are identical to the full-year 2020 list from Edison. But as a consumer research project, Edison’s ranker has much more reach than server-side client measurement such as Podtrac’s monthly rankers. “The Joe Rogan Experience” lands in the #1 spot … again. Continue Reading →

Triton releases Webcast Metrics Streaming Rankers for June: U.S., LATAM, EMEA, Global

Posted on August 3, 2021 by Brad Hill

Triton Digital has released its consolidated Streaming Rankers for June, covering the U.S., LATAM (Latin America), EMEA (Europe, Middle East, Africa), and the Global report. Click for details and the download link. Continue Reading →

Google smart speakers take U.S. lead from Amazon in Q2 (Omdia)

Posted on August 2, 2021 by Brad Hill

In its quarterly report of smart speaker shipments, London-based research company Omdia reports that Google took the top spot from Amazon in the U.S. And interestingly, Apple’s HomePod increased its shipments from a year ago at a surprising rate. Click through for the chart. Continue Reading →

iHeartRadio, NYTimes jump in Media Monitors Q2 podcast listening survey

Posted on July 26, 2021 by Brad Hill

In its quarterly survey of podcast listening, Media Monitors determined that iHeartRadio and NPR were the top two podcast publishers in Q2, as in Q1, based on the number of network-owned podcasts cited by survey respondents. Our comparison of the Q1-Q2 results shows much sameness in top networks. Continue Reading →

Podcast downloads down 11% in Triton Digital U.S. Podcast Report

Posted on July 16, 2021 by Brad Hill

Triton Digital released its latest U.S. Podcast Report, a four-week measurement. In the Top 15 Networks portion, Average Weekly Downloads dropped 11% from the previous four-week period. That doesn’t necessarily mean a drop in listening. Click for details and the list. Continue Reading →

Smart speaker brand reach in Australia flipped from U.S. as Google reigns

Posted on July 14, 2021 by Brad Hill

Over one-third of Australians 12 years and older own a smart speaker. And Google is the dominant operating system, with 24% of Australians owning a Google device, and only 3% owning an Amazon speaker. These metrics from The Smart Audio Report Australia, from Edison Research, CRA, and TalkVia. Click for much more and graphics. Continue Reading →

Podtrac June rankers: Few changes as podcasting continues to lock in successes

Posted on July 8, 2021 by Brad Hill

Podtrac has released the June edition of its two monthly rankers: Top Podcasts and Top Podcast Publishers. Regular followers of these lists can probably recite the top three in each. Stability reigns both in the podcast and publishers list, and also in the overall measurements. Click for details and the lists. Continue Reading →

Listening occasions: How radio, streaming, and podcasts differ

Posted on June 28, 2021 by Brad Hill

Listening on the go, or when alone, or on weekends, or weeknights — how do different audio content types draw listeners? That’s one question examined by the Audacy Insights blog, in a piece authored by Idil Cakim, SVP Research & Insights. Click through for interesting metrics andc charts. Continue Reading →

BetterHelp continues to lead Magellan AI podcast advertiser list. We compare month-over-month repeats

Posted on June 24, 2021 by Brad Hill

If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading →

Nearly half of Americans subscribe to paid audio (Edison Research)

Posted on June 16, 2021 by Brad Hill

Edison Research has released a research nibble from the company’s ongoing Share of Ear consumer research, as it does from time to time. This one is a measure of Americans’ keenness to pay for audio via subscription. That number has more than doubled since 2015. Click for details and a prediction. Continue Reading →

Digital audio listening time projected to grow through 2023, as radio dips

Posted on June 7, 2021 by Brad Hill

A new eMarketer research study performed in April forecasts growth in time spent listening to digital audio, especially in mobile delivery, while radio listening is predicted to dip slightly. But the story is a little more nuanced. Continue Reading →

Podcast listeners more receptive to audio advertising than TV advertising (MAGNA, UK)

Posted on June 4, 2021 by Brad Hill

In a UK-based consumer survey report based partly on podcasts and partly on digital audio generally, results indicate that marketing in both realms is beneficial to advertisers, and in many respects is superior to TV advertising. The research was conducted by MAGNA and funded by Spotify. Click through for details and the download link. Continue Reading →