Marketron adds sales exec Todd Kalman
Media software company Marketron announced the hiring of Todd Kalman, who will leave CBS Radio to join the Minneapolis company. Kalman becomes VP of Sales for Marketron. Continue Reading
Advertising & Monetization
Advertising in music services, and ad technologies that power it.
XAPPmedia and jacapps form JAX mobile ad service
Ad-tech company XAPPmedia and mobile app developer jacapps have partnered to create JAX, a premium advertising service for the mobile audience. The alliance integrates voice-activated XAPP Ads into the jacapps mobile platform. Continue Reading
The Streaming Audio Marketplace: Download the free whitepaper
The Streaming Audio Marketplace, a RAIN News whitepaper, is now available.
The free download is brought to you by exclusive sponsor TargetSpot.
A strategic overview of online audio advertising, the whitepaper is the most comprehensive piece of intelligence ever published on the online audio advertising industry. Continue Reading
Triton Digital & eXelate partner in first Data Management Platform for streaming audio
Triton Digital today announced an exclusive partnership with eXelate to develop the first Data Management Platform (DMP) dedicated to streaming audio. The streaming audio industry is getting its first dedicated Big Data-crunching platform, better enabling participation in cross-channel ad campaigns. Continue Reading
CRN study illuminates both broadcast and streaming audio ad effectiveness
A CRN International study of radio advertising effectiveness in the Millennial demographic (18-34) shines light on aspects of audio advertising on both sides of the broadcast/streaming fence. Continue Reading
Spotify partners with Pixels for local Hong Kong advertising
In the latest of a string of announcements related to Spotify’s brand marketing opportunities, the global music service has partnered with Hong Kong-based Pixels, a multi-faceted advertising solutions company. The company intends this alliance to further Spotify’s penetration in the local Hong Kong digital ad market. Continue Reading
SNL Kagan: Mobile music revenue reached $1.8-billion in 2014
A new report from SNL Kagan estimates mobile (smartphone and tablet) entertainment revenue for 2014, breaking out the gaming, video, and music categories. Total mobile entertainment revenue was $9.1-billion, and music accrued $1.8-billion. RAIN News spoke with John Fletcher, who authored the report. Continue Reading
adStream: Pre-rolls and spot loads in Stitcher
adStream is a journal of ad-stalking in streaming audio services.
With podcasts and other on-demand talk programming so much in the post-Serial news flow, we turned our ad-stalking mindset to audio ads in podcast streams. We opened the Stitcher app to gauge how much interruption there is, and of what type. Continue Reading
Spotify releases Brand Impact study of streamer behavior
Spotify posted strong subscriber numbers to kick off 2015, and at the same time is building its ad-supported business in its free-listening service. The company sponsored a brand impact study by comScore to investigate the streaming consumer experience. The results portray the streaming audience as one that’s accessible and open to marketing and brand initiatives. Continue Reading
RAIN Report: The Streaming Audio Marketplace webinar & whitepaper
Sponsored by TargetSpot
Click below for info & free registration. Continue Reading
adStream: When audio ads topically match the audio stream
Getting the right ad to the right listener at the right time is accomplished in different ways. We spotted examples of a matchup that is possible with streaming audio — matching product type with playlist type. Specifically, when auditioning Pandora’s “Brunch” playlist (one of Pandora’s house-built listening options, which the company has been promoting lately), we heard ads by McDonald’s and Community Coffee in rotation. Continue Reading
AdLarge strikes ad-rep deal with Hotspot.fm
Audio ad-representation firm AdLarge continues a recent streak of news by announcing an exclusive national advertising sales-rep agreement with Hotspot.fm, an Internet radio app. Spokespeople for Hotspot.fm told RAIN News that the app is recently launched to the U.S. market. Continue Reading