RAIN News introduces The Streaming Audio Marketplace, A Strategic Overview of Online Audio Advertising, the first of a new series for 2015 called RAIN Reports. RAIN News Managing Editor Brad Hill will host a free webinar on Tuesday, January 27, at 2pm EST. (Register here.) A free whitepaper of the report will be available for downloading immediately following the webinar.
Sponsored by TargetSpot, The Streaming Audio Marketplace is a resource for advertisers, audio publishers, vendors, and investors. The RAIN Report is focused on audio platforms that rely on the ad-supported model, and provides a comprehensive understanding of the industry.
“The field of streaming audio has many facets, and understanding all of it can be challenging,” noted Larry Rosin, President of Edison Research. “The Streaming Audio Marketplace report is helpful in that it covers both the big picture and the details.”
Topics covered in The Streaming Audio Marketplace include audience growth, buying and selling platforms, mobile streaming audio, features and benefits of streaming audio advertising, and future trends (including programmatic advertising).
“Our mission at RAIN is to be the preeminent information source for the emergence and growth of streaming audio,” said whitepaper author Brad Hill. “The Streaming Audio Marketplace is the most comprehensive piece of market intelligence about the online audio advertising industry, targeted to all stakeholders in this dynamic and fast-changing field.”