eXelate - RAIN News

Nielsen acquires Exelate for programmatic

Posted on March 5, 2015 by Brad Hill

Nielsen announced its acquisition of data technology firm Exelate. Exelate serves the digital marketing ecosystem, specializing in audience intelligence and segmenting. The acquisition is a programmatic move for Nielsen. Continue Reading →

Triton Digital & eXelate partner in first Data Management Platform for streaming audio

Posted on January 27, 2015 by Brad Hill

Triton Digital today announced an exclusive partnership with eXelate to develop the first Data Management Platform (DMP) dedicated to streaming audio. The streaming audio industry is getting its first dedicated Big Data-crunching platform, better enabling participation in cross-channel ad campaigns. Continue Reading →