Advertising in music services, and ad technologies that power it.
Ad-rep company AudioHQ announced a new exclusive partnership to represent inventory in a portion of TuneIn’s 100,000+ streams. AudioHQ CEO Matt Cutair told RAIN News the agreement applies to select in-stream channels on TuneIn. Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
The Interactive Advertising Bureau (IAB)’s Podcast Working Group met in Las Vegas on Monday, as part of its mandate to discuss ad-supported podcasts, and “best opportunities to evangelize the space.” The agenda is secret, but podcasting is a category in need of top-level organization. Continue Reading
James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: Pushing to activate smartphone FM chips in the U.S., an unusual TV spot for BBC Radio 1 in the UK, and other quality reads from around the world. Continue Reading
Podcasting metrics represent a problem for creators and distributors, who complain of not having comprehensive usage metrics. AdsWizz announced today the launch of AudioMetrix for Podcasts and OnDemand, a podcast and on-demand audio analytics product. Continue Reading
Advertising software company WideOrbit announced an agreement with Spanish Broadcasting System (SBS), to make SBS’s digital ad inventory available to marketers on WideOrbit’s programmatic platform, WO Programmatic – Digital. Continue Reading
Triton Digital announced that it has completed an annual review of accreditation by the Media Rating Council (MRC), and that the accreditation of Triton’s Webcast Metrics and Webcast Metrics Local ratings products remains unchanged. Continue Reading
AdLarge added another podcast deal to its growing portfolfio of exclusive ad-representation agreements for on-demand audio, this one with RotoWire for its line of fantasy sports podcasts. RotoWire produces daily podcasts for fantasy sports players in football, baseball, and basketball, plus weekly shows in audio and video. Continue Reading
The Interactive Advertising Bureau (IAB) has released A Digital Audio Buyer’s Guide, a free, 29-page explanatory overview of the streaming audio advertising ecosystem. The guide promotes digital audio’s high-growth, mobile-friendly attributes to marketers. Continue Reading
In a far-reaching agreement, iHeartMedia and its subsidiary Katz Media Group have partnered with Jelli, the automated radio advertising platform, for programmatic ad-buying of broadcast radio inventory. RAIN News spoke to Jelli CEO Mike Dougherty. Continue Reading
James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: An example of powerful broadcast advertising, much podcast news, and an international array of links. Continue Reading
Consumer credit-rating company Experian has a new CMO, and has rolled out new ads with radio and streaming audio in the mix. We caught one as a pre-roll of an HD Radio webcast in iHeartRadio. Continue Reading
Triton Digital announced an exclusive deal with Major League Baseball (MLB) to deliver and monetize streaming audio advertisements within MLB’s streaming apps. The agreement starts with the upcoming 2015 season. Continue Reading