Advertising in music services, and ad technologies that power it.
In January we were impressed by the Podcast Buying Guide released by cabana, AdLarge’s digital audio division. Now a follow-up, the Streaming Audio Buying Guide, is out and we are likewise impressed by its clarity, brevity, and usefulness. The guide is a promotion, of course, but also an informational glimpse into how a digital audio advertising company frames its view of the industry. Continue Reading
TuneIn has partnered with Adobe Advertising Cloud to expand how advertisers can reach their audiences on smart speakers and other new devices. The on demand marketplace from Adobe Advertising Cloud allows advertisers to automate their ad buys across TuneIn’s content. In addition to the Adobe deal, TuneIn also announced that it has launched a newly designed channel for Roku devices. Continue Reading
Digital audio advertiser DAX has hired Alexander Landschulz as its head of sales in Germany. Landschulz joins the company from Vevo, where he spent more than five years as director of sales for Northern Europe. Continue Reading
True crime podcasts are having a moment of cultural zeitgeist, and a new network aims to take advantage of the hot trend. Murder.ly is a newly formed true crime podcast network that has inked an exclusive ad sales deal with AdLarge’s cabana unit. Continue Reading
Digital audio advertising platform TargetSpot has opened a new office focused on building its capabilities for reaching multicultural audiences. The company has also hired Rudy Balderrama to head up the new location in Los Angeles. Continue Reading
Spotify has teamed up with Foursquare to collect data about the connections between audio ads and brick-and-mortar storefronts. Attribution by Foursquare will measure whether ads playing on a Spotify stream drive visits to physical stores. Continue Reading
The Podcast Exchange, the Canadian podcast marketing and sales group also known as TPX, has entered a deal with WNYC Studios. Under this partnership, TPX will sell ad inventory in Canada for the New York Public Radio outlet’s podcasts. Continue Reading
Acast has signed an exclusive deal with Irish digital sales agency i-Believe. Under this arrangement, i-Believe will offer ad placement on premium, on-demand, brand-safe podcast content at scale in Ireland. Continue Reading
Radiocity.in, the digital arm of Indian broadcaster Radio City, has entered a partnership with AdsWizz and the Google AdWords Premier Small & Medium Business Partner Program. These deals could create new revenue streams for the Indian company. Working with AdsWizz will allow Radio City to monetize its online radio stations with the programmatic buying of audio ad inventory. Continue Reading
Digital audio advertising platform TargetSpot announced today the opening of an office in Toronto, as it continues a global expansion. The Canadian office is in Toronto, and the recently hired Nora Wallace has been appointed to lead it as Sales Director. Continue Reading
In an industry report that dramatically raises revenue expectations for podcasting. We dive into the details and explain why they’re important. Continue Reading
In 2018 there is a fresh sense that programmatic audio is coming into an era of recognition and marketplace maturity. RAIN spoke with Scott Walker, Pandora’s SVP of Programmatic Sales, and Alexis van de Wyer, CEO of AdsWizz. The conversation touched on Google’s entry into programmatic audio, predictions of the future, and Pandora’s acquisition of AdsWizz.
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