Digital audio advertising platform TargetSpot has opened a new office focused on building its capabilities for reaching multicultural audiences. Its new location in Los Angeles will be dedicated toward working with brands in the multicultural space to provide them with reach, creative, and targeting solutions. TargetSpot currently reaches at least 16 million Hispanic and African American unique listeners.
The company hired Rudy Balderrama to head up the new office. His official title is West Coast Senior Sales Executive, and his resume includes time with Univision Television Network, People En Español, and reVolver Podcasts.
“It is a privilege to help grow Targetspot’s premium digital audio MultiCultural advertising platform across our leading Hispanic partners including Univision, Entravision, SBS, & reVolver Podcast,” Balderrama said. “Targetspot’s multicultural audio platform will enable both clients and advertisers to reach these powerful and sought after audiences.”