Advertising in music services, and ad technologies that power it.
Programmatic advertising is likely to continue an upward trajectory, commanding a projected 65% of all money spent on digital media in 2019. That’s the figure given by market research from Zenith Media. Programmatic audio is participating in the programmatic momentum to varying degrees. Continue Reading
Ad tech company AdsWizz, wholly owned by Pandora, announced new integrations with Google’s Display &Video 360 platform. The deal connects the AudioMax supply side platform, which is used to power Pandora’s programmatic buying solution, and AdWave, a global audio marketplace with more than 3 billion audio ad impressions each month worldwide, to Google’s massive footprint of buy-side users. Continue Reading
iHeartMedia announced that it has acquired Jelli, a specialist in programmatic audio advertising for radio and the creator of the SpotPlan platform. Jelli’s technology has been pivotal as audio moves toward programmatic buying and selling. Its work has been especially relevant to the broadcast industry. Continue Reading
Digital audio advertising platform Targetspot has announced its upcoming Podcast Marketplace, an all-in-one ad marketplace for connecting podcast producers with advertising revenue sources. This venture will start in December when the new platform will open to Targetspot’s existing premium publishers and partners. That launch effort will represent 100-million monthly podcast downloads. It will eventually open to all podcast producers. Continue Reading
Pandora has unveiled a new promotional campaign centered on holiday travel. The multi-channel Sound On brand narrative positions Pandora as connecting listeners with the music and audio they love, especially centered on cultural moments. Continue Reading
Ad agency buyer Horizon Media has expanded its relationship with Jelli, the programmatic ad platform for radio. The latest development will see Horizon using Jelli’s SpotPlan demand-side platform, becoming the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. Continue Reading
DAX has hired Tom Larkin for the role of programmatic sales director. This hire establishes a new U.S. programmatic division for DAX dedicated to making 90% of its inventory available programmatically. Continue Reading
The Interactive Advertising Bureau (IAB) Australia has announced the appointment of Gai Le Roy as CEO. In accepting the role, Le Roy she sheds the Interim title that she took in June when the previous chief executive, Vijay Solanki, left the organization. Continue Reading
The Canadian Podcast Listener Report 2018 offers insights on the steadily growing audience for podcasts in Canada and the unique trends of this market. Jeff Vidler, president of Audience insights, and Jeff Ulster, chief content and technology officer for The Podcast Exchange, presented the full study on Wednesday at the RAIN Summit Canada in Toronto. Continue Reading
Midroll Media, now a podcast network under E.W. Scripps’ Stitcher brand, has released its podcast listener demographics report for 2018. The company had 205 show hosts ask their audiences to participate in the survey, and this latest iteration included feedback from more than 151,000 listeners between February 2 and October 4, 2017. Continue Reading
SoundCloud has opened up its monetization program to all of its Pro and Pro Unlimited subscribers. When SoundCloud Premier launched in 2014, it was an invite-only program for ad-based monetization. Now, any independent creators in the Pro and Pro Unlimited tiers with eligible content can take advantage of the program. Continue Reading
SoundCloud has entered into new new ad sales partnerships for two major markets. The audio company has chosen Pandora for exclusive advertising and sales representation in the U.S., and it has resigned DAX to be its exclusive partner in the UK. Continue Reading