Advertising in music services, and ad technologies that power it.
Instreamatic is announcing a partnership with Federated Media. In the deal Federated will sell Instreamatic’s interactive voice advertising opportunities to advertisers. Federated’s inventory will be added to Instreamatic’s voice ad exchange. Continue Reading
ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading
iHeartMedia is launching a set of advertising and marketing tools called the iHeartPodcast AdSuite. The company announced this development on the business side of its podcasting operations during Podfront LA 2020. Continue Reading
Entercom announced a new effort that will provide marketing campaign measurement tools to podcasts and streaming audio. This stems from apartnership with marketing company Claritas, which offers an identity graph with proprietary data for more than 120 million households and more than 1 billion devices. Continue Reading
Mixcloud launched a new in-house brand consultancy called Loud. The new operation will have a multi-disciplinary team that helps companies to develop their ideas. Continue Reading
The Canadian Podcast Listener published a blog post with an exploration of the value in niche audiences, both for shows and for advertisers. The post included a graphic with a breakdown of the audience demographics for the top 10 podcasts on investing. Only 3.3% of monthly podcast listeners said they listen to shows about investing, meaning that mass-market brands likely won’t turn to those programs to reach a large market. Continue Reading
UK-based media company Global announced that its DAX digital audio division will be made available to digital outdoor advertisers. DAX will be rebranded from the Digital Audio Exchange to the Digital Ad Exchange with this change in its scope. Continue Reading
Pandora has introduced a new tool for its arsenal of advertising services. Test & Tune is its platform for control testing of an audio spot. Part of Pandora’s Insights Lab, Test & Tune will help brands learn if their ad creative is resonating with listeners. Continue Reading
Using CES as a soapbox, Spotify has announced new ad-insertion technology for its podcasts. By most accounting, Spotify is the second-largest podcast distributor in the English-speaking world. Creating its own digital ad-tech unleashes a tectonic shiver in the podcast ecosystem of creators, publishers, technology companies, and advertisers. Continue Reading
Triton Digital announced that its marketplace will join the exchange from the Rubicon Project. This integration will allow Rubicon Project buyers to access the audio supply from the sources using Triton’s supply-side platform. Continue Reading
Audio ad tech company Instreamatic announced that its latest partner is Indian music and content streaming service Gaana. Instreamatic will integrate its voice dialogue marketing platform with Gaana. Continue Reading
Podcast company Acast announced a new hire to expand its efforts in programmatic advertising. Michael Bayston has joined the business as its programmatic director for the EMEA region. Continue Reading