The Interactive Advertising Bureau (IAB) and Edison Research teamed up to survey American adults about their sentiment and response to podcast advertising. The study adds to a growing body of research that helps demystify and educate marketers about the marketing opportunity of podcasting. Continue Reading
In an effort to standardize technical terms for podcast producers, networks, and metrics analysts, the Interactive Advertising Bureau (IAB) came out of the Labor Day weekend with a release of IAB Podcast Ad Metrics Guidelines. the document is especially effective when clarifying and defining the differences between downloading and streaming. Continue Reading
RAIN Summit arrives in Nashville on September 20, just two weeks away. This must-attend event partners with the RAB/NAB Radio Show, which starts on the 21st. RAIN Summit Nashville is the leading knowledge and networking event for online audio in all its forms — podcasting, webcasting, internet radio, music services, and the business ecosystem surrounding it all. Continue Reading
Forbes and PodcastOne have announced a partnership to create a “Forbes on PodcastOne” network of on-demand audio. In what appears to be a deep creative business relationship, the two companies will collaborate on production, distribution, promotion, marketing, and advertising sales. Continue Reading
New York-based DGital Media announced that it will relaunch The Tony Kornheiser Show as a podcast, in partnership with management and production company IMG. The launch brings one of the country’s best known and most respected sports personalities back into daily circulation in an online-only format. Continue Reading
Exclusive album releases have become one of the most interesting and controversial tactics that musicians and labels use to drive income and sales. While the music industry tries to maximize revenue, and participating music services hope to attract and retain subscribers, music-lovers who have shifted their consumption to on-demand streaming are left out. What is your response to music exclusives? Take the quick RAIN Poll. Continue Reading
Boulder-based Clip Interactive announced that Entercom Communications, the nation’s fourth-largest radio group, will use Clip interactive radio players for its mobile and web streams. The agreement throws Entercom’s 129 radio stations onto Clip’s interactive platform. The deal follows a year-long engagement of Entercom’s seven-station Portland cluster on Clip’s platform. Continue Reading
Webcast listening in June inched downward month-over-month, shaving about two percent of stream listening from May’s total across Triton Digital’s measured Webcast Metrics clients. The story was more vigorous in the year-over-year comparison. Click through for historical charts. Continue Reading
WideOrbit has announced that radio group Townsquare Media has commited to a suite of WideOrbit digital platform products across Townsquare’s array of 310 radio stations. Townsquare is the third-largest radio group in the U.S., operating in 66 markets. The deal completes a multiyear Townsquare effort to consolidate its digital operations. Continue Reading
How do consumers listen to podcasts? When do they start, stop, abandon, complete their shows? In particular, do they hear the ads? How is advertising effectiveness verified? When those questions can be answered, advertiser buy-in to podcasting will increase. “API Listening” is one key to the future, and an industry buzzword in the present. Continue Reading
Pandora executives have publicly committed to an end-of-year timeline for launching the company’s upcoming on-demand music service, which will compete directly with Spotify. But a report in this morning’s Wall Street Journal says that the launch could be as soon as next month, citing unnamed sources. Continue Reading
In a webinar co-produced with RAIN News on Tuesday, Australia-based Omny Studio announced that an upgrade to its audience measurement technology now includes listening data captured from Apple’s Podcasts app. Matt Saraceni, who presented a wide-ranging webinar about podcast listening metrics, said that POmny’s technology is possibly the first of its kind. Continue Reading