UK creative agency A Million Ads has made a public release of its proprietary Studio:Podcast platform, which creates personalized audio ads for use in podcast marketing. The platform has been operating in a non-public version, with podcast tech company Acast. Continue Reading
As we reported yesterday, iHeartMedia is striking out on Wall Street with an IPO. How the new stock will fare in iHeart’s post-bankruptcy phase is anyone’s prediction. The company is pushing a message of its size and positioning through key quotes, assertions, and attitudes manifest in iHeart’s S-1 SEC filing which declared the IPO intent. Continue Reading
Audioboom, which trades on the London stock exchange, filed an optional quarterly earnings update (formally called a “Trading Update”) to publicize eye-popping year-over-year financial performance. In Q1 2019 the London-HQ’d Audioboom earned U.S. $4.6-million, up 180% from the Q1 2018… Continue Reading
Ad tech platform Instreamatic.ai is announcing today its agreement with Pandora to test interactive voice audio ads that are smartened up with artificial intelligence. This platform seems to promise the conversational relationship people have with smart speakers and mobile voice assistants, applied to the consumer-advertiser relationship. Continue Reading
In an unforeseen and ambitious expansion, Edison Research has announced new components of its long-running Share of Ear consumer study. Taking advantage of a staff increase announced over a year ago, the research company is adding Eye, Nose, and Throat to its famous measurement of American listening. Continue Reading
Webcast listening in December was 8% higher than the year-ago period, while the three pureplay leaders maintained their November levels. This according to Triton Digital’s Top-20 Ranker, a monthly report based on Triton’s Webcast Metrics streaming measurement technology. Continue Reading
Self-described Audio Alchemist and veteran RAIN Summit speaker Steve Keller has joined Pandora, the streaming giant reports today. Keller’s formal role is Sonic Strategy Director, and he will be part of Pandora’s marketing department. Keller helped develop Pandora’s new audio identity. Continue Reading
We reported yesterday that the BBC blocked Google Podcasts’ access to BBC podcasts, so they cannot be represented in the Google Podcasts app. That block extends to playing BBC podcasts in Google Search results, via the native audio that Google has built there. The BBC declined to comment in response to our inquiry yesterday, but this morning an explanatory blog post appeared that lays out the BBC’s rationale. Continue Reading
Nielsen released its Q3 2018 Total Audience Report, measuring share of media and time spent with different media categories. The key takeaway is that total media in Q3 was exactly the same (on average) as the previous year’s Q3. Within that stasis, a few shifts are apparent. Continue Reading
Wheeler Morris was named Manager of Corporate Podcasting Strategy at Hubbard Radio, which notes that Hubbard produces over 150 podcasts with a reach of 500,000 listeners per month. Continue Reading
Brief news items and worthy reads from around the web: Interviews with JP Evangelista of Vevo and Zane Lowe of Apple Music. Also three different recaps of the RAIN Podcast Business Summit. Continue Reading
Thanks to Podnews.net we learned that Google Podcasts now has a web-app presence in addition to its fuller-featured Android app. The experience is rudimentary for sure, but the experience does offer podcast playback in Google’s customary clean format. Continue Reading