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Survey: Radio ownership is dwindling and there’s no clear replacement (yet)

Integr8 Research conducted a survey to explore radio ownership trends and whether the emerging smart speaker product segment is growing into a replacement for radio sets. The company surveyed more than 3,000 radio listeners aged 15 to 39 who are dedicated to a local genre station. Ownership of radios appeared shaky. Continue Reading

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More music, less typing, replacing radios drive smart speaker adoption in new NPR/Edison research

NPR and Edison Research have released the second part of their study on smart speakers and voice control. The first part was released during RAIN’s Podcast Business Summit in New York this June. The latest presentation of The Smart Audio Report focused on the specific activities and details of how and why people are using this new product segment. Continue Reading

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Pandora smart speaker listening up 282%, motivating new Edison Research study

Pandora has added to the smart speaker research hitting the industry this year with the first release of information from a commissioned survey by Edison Research examining how consumers use Amazon Alexa and Google Home devices. The survey was conducted with interesting methodology, essentially reinventing the listening diary concept. Continue Reading