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Pandora “Definitive Guide to Audio” report highlights listening trends chipping away at radio

Pandora has given RAIN News a first look at its 2018 Definitive Guide to Audio, a report on the state of the industry with some statistics on terrestrial radio, streaming music, and podcasts. It’s a beautifully produced collection of data points and research that (unsurprisingly) creates a narrative showing streaming audio in a positive light. But it also does present some of the pain points facing broadcast in particular as audio consumption changes. Continue Reading

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Pandora launches university project blending music marketing and social causes

Pandora has introduced a program for universities that challenges students to put its internal data to work in creating social change. The Pandora Challenge: Music & Social Impact program will take place at five schools, and participants will work to drive awareness for cancer patients, LGTBQ equality, and other underserved communities through music. Continue Reading

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Pandora, Sirius XM close investment. Sirius execs join board.

Pandora and Sirius XM have closed the strategic investment announced in June. Sirius XM has purchased 307-million Series A shares of P stock for a $480-million investment in the internet radio firm. At the same time, Sirius execs James E. Meyer (CEO), David J. Frear (CFO) and Gregory B. Maffei (Chairman) joined the Pandora board. Maffei is now chairman of both companies. Continue Reading