“Transformational moment” for Pandora; Premium goes wide; new ad campaign


Pandora Premium, long in development and selectively released in March, is available to all users as of this morning. Along with that, Pandora has started a new ad campaign titled “Sounds Like You.” Many people will view the unlimited release of Pandora Premium as the more important news. Today is a moment of fruition that alters the competitive landscape of music services. Continue Reading


Investment analyst surveys Pandora users to identify demand for Premium service

analysis canvas

A Piper Jaffray analyst, bullish on Pandora stock, surveyed existing users of the free Pandora radio service to determine the level of demand for Pandora Premium, the fully interactive on-demand music platform launched on March 13. Survey results indicate a 15% “intent” among non-paying Pandora users to upgrade into the Premium product. Continue Reading