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Triton partners with Panasonic for in-car audio advertising

Panasonic’s Aupeo division announced a partnership with Triton Digital for use of the Tap OnDemand ad platform. Through this deal, Triton’s technology will be used for targeted ad insertion into the personalized audio messages played by the company’s personal radio service in cars. The arrangement will give both car manufacturers and brand partners the opportunity to deliver personalized audio messages to drivers through the OneConnect system. Continue Reading

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Canadian podcast listenership among drivers growing gradually

A new survey reveals that Canadian podcast listening in cars has continued to rise. The results showed notably more podcast consumption among the 18-34 age group at 17%, compared with 8% for ages 35-54 and just 2% for the over 55 group. It was also most popular among university graduates compared with other education levels. Continue Reading

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Spotify to be the in-car streaming service for Tesla

Rdio’s closure meant some scrambling for an unusual partner. The now-shuttered streaming service was the music partner for Tesla’s Model S series of electric cars. Rdio has now been replaced by Spotify for the vehicles in Europe, Australia, and Hong Kong. Current Tesla owners in those markets will see Spotify replacing Rdio through an over-the-air software update. Continue Reading