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Survey finds interest in music delivery by wireless providers, car makers

MusiComms logo canvasA study presented at CES reveals consumer interest in a range of music delivery options. The work was done by MusiComms, which bills itself as an initiative focused on collaboration between the music and communications industries. Of the more than 4,000 respondents, wireless providers emerged as a strongly preferred music delivery provider. More than 40% of the respondents said they would change wireless providers if they could receive free music streaming as part of their plan. The result could be a positive sign for the large number of deals we’ve seen emerge around the world between streaming services and telecoms. Spotify, Deezer, Tidal, and ROK Music all had tie-ups in that vertical last year.

The participants appeared willing to consider several alternative sources of their music. Nearly 25% said they would buy streaming services from car manufacturers. Given the trend toward connected cars, that may not be an unreasonable vision for the future. Video service providers ranked third with 15%; MusiComms counted cable, telcom, satellite, and other comparable network service providers in that category.

Unsurprisingly, there did not seem to be a strong interest in buying music packages from energy companies to be played on a thermostat. (Yes, that really was an option.)

Anna Washenko

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