Most streaming services have turned to telecoms as partners on the path to expanding their listener base. Tidal just took the plunge, inking a deal with Poland-based mobile network operator Play. RouteNote reported that the deal will offer new and current Play customers 24 months of access to Tidal’s Premium tier.
Tidal recently passed the 1 million subscriber milestone. Yesterday, it also announced a foray into original video content outside of its core musical offering.