AudioBoom announced a partnership with India-based Eros International. According to the heads of terms agreement, Eros will work with audioBoom for its upcoming launch into the Indian market. The film entertainment company will receive access to exclusive audioBoom content for the 30 million registered users of its ErosNow digital OTT platform. This will allow the ErosNow users to personalize their listening experience in the app. In exchange, audioBoom will be responsible for all audio content curation (including music and spoken word), ad sales, and ad campaign delivery for ErosNow’s audio section.
“The opportunity to create highly‐sought after on‐demand audio, along with the potential revenue opportunities that this brings, gives us significant first mover advantage in this very important and lucrative market,” audioBoom CEO Rob Proctor said.