After a year of development, Pandora launches Dynamic Audio ads

When Pandora announced the Dynamic Audio ad product last February, the idea was to create a targeting technology that could personalize audio marketing to the listener to an unusually individual degree. The launch partner for that development venture was British ad company A Million Ads. Now, the two companies are starting to roll out the result of that work, on a testing basis with two advertisers. Continue Reading

Apple Music has 36 million subscribers, reportedly posting 5% monthly growth in the U.S.

Much of Apple’s subscriber increase is reportedly happening in the U.S. Unnamed sources told WSJ that Apple is posting 5% monthly subscriber growth in the United States, compared with 2% growth for Spotify. That has led many other publications to see this as a sign that Apple could overtake Spotify as the biggest subscription streaming service in one of the major markets, but that projection requires some caveats. Continue Reading

TargetSpot to exclusively rep streaming audio ad sales for Entercom

TargetSpot and Entercom have entered a deal that will see TargetSpot act as Entercom’s exclusive third party national ad sales representative for streaming audio. The partnership aims to offer a brand-safe environment and positive experience for listeners. TargetSpot will also provide targeting and analytics capabilities for improved campaign effectiveness. Continue Reading