iHeartMedia Analytics launches, measuring and optimizing broadcast radio digitally

In a significant rollout of new advertiser products, iHeartMedia is today launching iHeartMedia Analytics, a digital attribution service for broadcast radio. The company is seeking to transform how advertisers plan, buy, and measure their campaigns in the largest array of commercial stations in the U.S. Brian Kaminsky, iHeart’s President of Revenue Operations and Insights, offers details to RAIN News. Continue Reading

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The new YouTube Music is coming next week as the video platform makes another shaky pitch for subscriptions

YouTube has announced its new streaming music service, and the platform will launch on May 22. YouTube Music will be a free new app and desktop player with the option for a YouTube Music Premium paid subscription. The move comes with changes across the video platform’s other entertainment properties, but it doesn’t seem to be entirely what was foreshadowed in the lead-up to today’s announcement. Continue Reading

Branded podcasts: “Be the content, not the interruption.” Q&A with the creators of “Inside Trader Joe’s”

“Inside Trader Joe’s” is a podcast that lives up to its title — it’s all about the grocery chain and its signature items, hosted by company execs who interview company specialists. We spoke with executive producers Steve Goldstein and Dave Beasing. Continue Reading