In the latest expansion of its programmatic technology reach, Triton Digital has reached a partnership with Adforce.com to operate the a2x platform in several European national markets where Adforce.com will be the exclusive operator. Continue Reading
Triton Digital announced this morning that NPR has selected Triton’s Tap Podcast platform for monetization of NPR podcasts. The deal offers advertisers flexible ways to plan campaigns targeted to NPR’s on-demand podcast listeners. We spoke with Dominick Milano of Triton Digital about how it all works. Continue Reading
Webcast listening in December stepped upward by 4% compared to November, and notched a 16% rise in 2015, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Click through for historical charts. Continue Reading
Webcast listening in November dropped slightly from the previous month, but still showed a 12% year-to-date increase during 2015, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. Continue Reading
Triton Digital announced a new partnership with Audio.Ad that will see the digital audio ad company’s inventory added to Triton’s a2x programmatic ad exchange. Audio.Ad specializes in the Latin American and U.S. Hispanic markets. Continue Reading
This morning Triton Digital launched Tap Podcast, a new advertising platform for podcasts. Tap Podcast is a customized version of the Triton Advertising Platform (Tap), built to provide targeted ad injection in podcasts.
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Triton Digital will host broadcast law attorney David Oxenford in an interactive webinar on Monday, December 21, at 3pm. Titled The New Streaming Music Rates; Everything You Need to Know, the 30-minute session will include an interview with Oxenford on key points of this week’s CRB rate ruling. Continue Reading
Mediaocean announced that it has integrated iHeartMedia’s digital ad inventory into its Spectra media management platform. All of iHeart’s digital output is included, from computer to phone, tablet to gaming systems, and is quantified by Triton Digital’s Webcast Metrics Local. Continue Reading
Big Mobile, an Australia-based mobile solutions company for advertisers, announced a partnership with Triton Digital that will integrate Triton’s a2x programmatic exchange and bring it into the Southeast Asia countries in which Big Mobile operates. Continue Reading
Triton Digital has announced that the Triton Local Network (TLN) is integrated in the STRATA media buying platform. The integration allows advertisers and agencies to view audience metrics in local markets, and plan campaigns within and across markets, with geographic and demographic targeting. Continue Reading
Webcast listening in October moved up 1% from August numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. Click for historical charts from 2009 to the present. Continue Reading
Triton Digital has announced that Spreaker is the latest podcast provider to join Triton’s a2x programmatic ad exchange. Spreaker is the first U.S.-based podcast company to join a2x — Sweden-based Acast went on board in August. Continue Reading