Triton Digital and Dentsu, the world’s largest advertising agency, announced today the extension of Triton’s a2x programmatic audio advertising platform to Japan via Dentsu’s Cyber Communications Inc. (CCI) division. CCI will manage Japanese streaming audio inventory in that market in a new Dentsu division called “Premium Audio Series.” Continue Reading
Webcast listening in February grew by 8% compared to January, and notched a 17% rise year-over-year, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released yesterday. Click through for historical charts. Continue Reading
Panasonic’s Aupeo division announced a partnership with Triton Digital for use of the Tap OnDemand ad platform. Through this deal, Triton’s technology will be used for targeted ad insertion into the personalized audio messages played by the company’s personal radio service in cars. The arrangement will give both car manufacturers and brand partners the opportunity to deliver personalized audio messages to drivers through the OneConnect system. Continue Reading
Triton Digital is partnering with Telos Alliance on some of the company’s hardware. It will be the new streaming partner for Telos’ Z/IPStream R/2 processor. Triton has announced several new deals in recent months; for instance, its a2x programmatic exchange has linked up with Tuned Global and Adforce.com. Continue Reading
YouTube’s penetration into the music lives of Americans is a snapshot of quiet domination captured by last week’s Infinite Dial release. When you cross-reference different parts of the Edison Research / Triton Digital study, startling comparisons emerge. Continue Reading
The Infinite Dial, a consumer research project that tracks listening habits and trends of American teens and adults, was released today for 2016, co-produced by Edison Research and Triton Digital and presented via webinar. Continue Reading
This morning brings an announcement from programmatic tech company Xaxis that it has launched Xaxis Radio in the Asia-Pacific region. Xaxis is partnering with both Triton Digital and AdsWizz in the venture. Continue Reading
Webcast listening in January inched downward by 2% compared to December (when holiday listening helped give an upward lift over November), and notched a 14% rise year-over-year, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Click through for the trend charts. Continue Reading
Edison Research has released another factoid in advance of its Infinite Dial 2016 webinar on Thursday, and it’s a landmark in the evolution of streaming audio. Half of Americans 12 years and older listened to online radio weekly. That percentage is up from 44% last year. Continue Reading
Triton Digital’s Tap Podcast advertising solution has new Australian client. Podcasting platform Whooshkaa announced that it will be using Tap to monetize its audio content. Continue Reading
In advance of The Infinite Dial 2016 this Thursday, Edison Research has released one result of its large-scale consumer survey of American listening habits. In it, Edison announces that podcast listening “is growing — and growing fast.” Continue Reading
Tuned Global and Triton Digital have reached a partnership in which Triton’s ad-exchange technology will monetize Tuned Global’s mobile apps. Specifically, Triton’s a2x programmatic platform will transact sales across the white-label service Tuned Global offers. Continue Reading