In a major agreement that seeks to advance online audio advertising generally, as it helps two companies reach their business goals, Triton Digital and AudioHQ are announcing today that AudioHQ will be the exclusive seller of Triton’s ad inventory in the U.S. It is a multi-faceted deal that sees Triton’s ad-sales team move over to AudioHQ. Continue Reading
Webcast listening in July slipped downward by 4% month-over-month, compared to June’s numbers in Triton Digital’s Webcast Metrics monthly report. with that, there is strong year-over-year listening growth. Click through for historical charts. Continue Reading
Triton digital announced today that it will represent XAPP Ads on Slacker Radio, adding a new business dimension to Triton’s repping of Slacker’s audio inventory. XAPP Ads are voice-activated audio commercials created by XAPPmedia. Continue Reading
Triton Digital has added Bloomberg Media as its latest client. In this partnership, Triton will manage, measure, and monetize Bloomberg’s digital audio content. Bloomberg’s inventory will also be made available on Triton’s a2x programmatic ad exchange. Continue Reading
Webcast listening in June inched downward month-over-month, shaving about two percent of stream listening from May’s total across Triton Digital’s measured Webcast Metrics clients. The story was more vigorous in the year-over-year comparison. Click through for historical charts. Continue Reading
Updated:The Trade Desk announced this morning that it is integrating with AdsWizz, Triton Digital, and Spotify to provide media buyers with online audio ad inventory. Continue Reading
Webcast listening in May maintained flat performance month-over-month, shaving about one percent of Average Active Sessions (AAS) from April’s total across Triton Digital’s measured Webcast Metrics clients. The story was more vigorous in the year-over-year comparison. Continue Reading
National Public Radio Digital Services (NPR DS) will move its streaming technology to Triton Digital this fall, transitioning its member stations from Limelight Networks, the current streaming technology provider. An email notifying stations of the change was sent last Thursday. Continue Reading
In a startling announcement that apparently hopes to drive a wedge into the radio audience measurement field, five broadcast groups have created a partnership with Shazam at the center, to develop what the announcement calls a “groundbreaking new audio measurement solution.” Continue Reading
Webcast listening in April continued its upward trajectory, growing by 2% compared to March, and notched a 16% rise year-over-year climb. These numbers courtesy of Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Continue Reading
The Podcast Consumer, an annual research report from Edison Research and Triton Digital and released today, represents the 12th year of podcast research conducted by Edison. This year’s report reveals a jump from incremental podcast adoption seen for several years. “This year, we saw a spike we haven’t seen before,” said Tom Webster of Edison Research, who presented a webinar. Continue Reading
Webcast listening in March grew by 2% compared to February, and notched a 15% rise year-over-year, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Click through for historical charts. Continue Reading