UPDATE: The Trade Desk brings streaming audio to media buyers with AdsWizz, Triton Digital, and Spotify integrations

UPDATE: This article has been revised to indicate that AdsWizz and Spotify programmatic advertising are joining The Trade Desk, in addition to Triton Digital.

The Trade Desk announced this morning that it is integrating with AdsWizz, Triton Digital, and Spotify to provide media buyers with online audio ad inventory. The Trade Desk is a buy-side platform where advertisers plan and execute cross-channel campaigns for video, TV, mobile, display, and social advertising opportunities. With these three integrations, buyers will see streaming audio opportunities (pureplay and AM/FM webcast) alongside other categories.

“Advertisers have enthusiastically embraced digital audio programmatic to connect with their consumers,” said Alexis Van de Wyer, CEO at AdsWizz. “We’re excited to collaborate with The Trade Desk to provide their advertisers with access to the premium publishers.”

“With an estimated 155 million monthly listeners in the U.S. alone in 2016, digital audio listenership is booming,” observed John Rosso, President of Market Development at Triton Digital. “The native, addressable, and highly-targetable nature of a2x audio inventory is the perfect complement to The Trade Desk’s programmatic omnichannel offering.”

“Each day, more than 70 million music fans tune into Spotify Free,” said Jana Jakovljevic, Head of Programmatic Solutions at Spotify. “We’re thrilled to enhance their ad-supported listening experience by offering programmatic inventory for purchase via The Trade Desk.”

With this triple integration, The Trade Desk is getting a whopping big audience and inventory reach. “Programmatic audio is precision that you can hear,” said Tim Sims, VP of Inventory Partnerships at The Trade Desk. “By connecting with the world’s most prominent supply sources for audio inventory, buyers will be able to target specific audiences listening to a variety of streamed content to ensure their message reaches listeners in an immersive way.”


Brad Hill