Webcast listening in June: Slight monthly dip during year-to-date growth

triton digital canvas

Webcast listening in June inched downward month-over-month, shaving about two percent of stream listening from May’s total across Triton Digital’s measured Webcast Metrics clients. Perennial leader Pandora dipped slightly for the second month.

As always in RAIN News tracking, we use Average Active Sessions (AAS) as the key metric, through the lens of 6:00am – 12:00am listening, Monday through Sunday.

Continuing a 2016 trend, the year-over-year comparison shows strong gain — 15% more stream listening than June 2015. In the year-over-year tracking, broadcast stream listening grew at nearly twice the percentage rate of pureplay internet-only streaming. When we asked Triton about this surprising finding, we were told that the YoY measurement accounts for all Triton clients addressing a U.S. audience, not only the 20 entities represented in the Ranker.

triton ranker jun2016 YoY broadcast vs pureplay

Looking at the year-to-date comparison, stream listening grew 8% from January to May. Each of the three leaders participated in that lift — Pandora (+6%), Spotify (+15%) and iHeartRadio (+6%). Univision has enjoyed the highest percentage growth of the whole group, at 16%.

Mobile listening continued its slow, inexorable climb in June, reaching 77.6% of measured streaming.

triton ranker jun2016 mobile

Below is the historical chart of the Ranker leaders dating back to September, 2009, showing the trajectory Pandora, Spotify, and iHeartRadio:

triton ranker jun2016 leaders

Here is the graphic year-over-year comparison of the entire Top 20 group:


triton ranker jun2016 YoYSUBSCRIBE 01 500w


Brad Hill