Triton Local Network now in STRATA for easier buying of streaming advertising

Triton Digital has announced that the Triton Local Network (TLN) is integrated in the STRATA media buying platform. The integration allows advertisers and agencies to view audience metrics in local markets, and plan campaigns within and across markets, with geographic and demographic targeting. Continue Reading

Webcast listening inches up in August: Triton Webcast Metrics

Webcast listening in August moved up slightly from July’s numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. The aggregate of Triton’s top 20 measured clients moved one percentage point upward month-over-month. Year-over-year gains were powered by Pandora and iHeartMedia. Continue Reading