Triton Local Network now in STRATA for easier buying of streaming advertising

Triton Digital has announced that the Triton Local Network (TLN) is integrated in the STRATA media buying platform. The integration allows advertisers and agencies to view audience metrics in local markets, and plan campaigns within and across markets, with geographic and demographic targeting. Continue Reading

Webcast listening inches up in August: Triton Webcast Metrics

Webcast listening in August moved up slightly from July’s numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. The aggregate of Triton’s top 20 measured clients moved one percentage point upward month-over-month. Year-over-year gains were powered by Pandora and iHeartMedia. Continue Reading

Triton Digital signs iHeartMedia for local digital audio metrics

In a milestone agreement with ramifications for the streaming audio advertising ecosystem, Triton Digital will provide local digital audio metrics for the entire iHeartMedia empire of radio stations. iHeart will leverage Triton’s Webcast Metrics Local product, which provides audience measurement of audio streaming in local markets. Continue Reading