Edison Research and Triton Digital have released the 2018 edition of the Infinite Dial Australia study, It is the second investigation from the pair detailing the latest trends and habits for listeners down under. The results are pulled from a national telephone survey of more than 1,000 Australians aged 12 and up during the first quarter of 2018. Continue Reading
Triton Digital has announced another integration for its a2x programmatic ad exchange. The platform has been incorporated into DynAdmic, a content-targeted video advertising network. The deal will allow DynAdmic to leverage its proprietary audio recognition technology to offer advertisers hyper-targeted access to the premium digital audio inventory of a2x. Continue Reading
Podcasting has come a long way in attracting a dedicated, passionate audience with several unique traits, but there is still progress to be made in reaching the mainstream American listener. That’s the narrative laid out today in the Podcast Consumer 2018 report from Edison Research and Triton Digital. Ever the congenial host, Edison VP Tom Webster presided over the presentation. Continue Reading
The Triton Webcast Metrics Top 20 Ranker has seen Spotify’s listening metric streak upward since the music service joined the Ranker in January, 2015. Three years later, in January of this year, Spotify overtook Pandora for the first time. Continue Reading
Triton Digital has entered a partnership with GateHouse Media. Under the new agreement, print and online media company GateHouse will use Triton’s a2x programmatic audio advertising marketplace and its Yield-Op supply-side platform for monetization of the curated collections of audio clips and podcasts across its web properties. Continue Reading
Triton Digital has announced another integration for its a2x programmatic audio ad exchange platform. The a2x service will be integrated with Fusio by S4M, a mobile advertising technology centered on drive-to-store campaigns. The deal allows S4M clients access to programmatic audio inventories as well as the option for dynamic targeting by location. Continue Reading
The Infinite Dial kicked off with a look at ownership trends in technology and media. Most telling, the research from Edison and Triton focused on the growth in smart speakers. Awareness of the device segment was 71% for Amazon Alexa, up from 57% last year, while Google Home awareness rose from 45% in 2017 to 56% in 2018. Considering the recent ad blitzes for the segment, John Rosso joked that those who haven’t heard of them are “probably living in caves and staring at their tablets.” Continue Reading
The Infinite Dial 2018 shows steady growth in online audio. The latest installment of the research project found that 64% of survey respondents, or an estimated 180 million people, listened to online audio in the past month. Weekly online audio listening has risen at an even more dramatic clip. Continue Reading
AM/FM radio is holding onto its strong lead as the most-used source of audio in cars. According to the latest Infinite Dial results, 82% of respondents ever tune in to AM/FM radio. That rate is the same as was reported in 2017, and down from the 84% in 2016. Continue Reading
Pandora continues to top the awareness of audio brands in the Infinite Dial 2018. The audio company had 85% awareness among the respondents. iHeartRadio rated second in awareness at 67%, followed by Spotify at 65%. Both Apple Music and Amazon Music clocked in with 60%. Continue Reading
Triton Digital and Beasley Media Group have renewed and expanded their existing partnership for digital audio and podcasts. Under the agreement, Beasley will use several elements of Triton’s audio streaming technology, including analytics, ad insertion, and podcast creation. Continue Reading
Triton Digital’s programmatic audio ad exchange, a2x, is being integrated with MobPro, a mobile media agency based in Amsterdam. This deal will offer MobPro advertisers the option to include online audio in their programmatic purchases. Continue Reading