Triton Digital’s a2x platform adds another ad tech integration

Triton Digital has announced another integration for its a2x programmatic audio ad exchange platform. The a2x service will be integrated with Fusio by S4M, a mobile advertising technology centered on drive-to-store campaigns. The deal allows S4M clients access to programmatic audio inventories as well as the option for dynamic targeting by location.

“Audio advertising remains a key channel for retailers given the rise of music streaming and podcast consumption, and digital audio advertising spend is projected to see double-digit growth worldwide,” said Stanislas Coignard, U.S. CEO at S4M. “We are thrilled to be integrated with the a2x marketplace, which enables advertisers using FUSIO by S4M to geo-target their digital audio messages, as well as measure important KPIs like completion rates and footfall visits into points-of-sales.”

“Brands are continuously seeking native, immersive ways of connecting with their target audience, and the mobile-first, one-to-one, non-skippable nature of digital audio makes it a powerful vehicle to do so with,” Triton Managing Director of Market Development and Strategy Benjamin Masse said. “We are pleased to provide FUSIO by S4M clients with the ability to add digital audio to their media mix for the first time.”

Anna Washenko