Triton Digital inks new client deal for a2x and Yield-Op

Triton Digital has entered a partnership with GateHouse Media. Under the new agreement, print and online media company GateHouse will use Triton’s a2x programmatic audio advertising marketplace and its Yield-Op supply-side platform for monetization of the curated collections of audio clips and podcasts across its web properties. According to the press release, the deal could offer access to GateHouse Media’s 43 million unique online visitors per month to advertisers.

“Triton Digital’s intuitive technology, knowledgeable team, and unparalleled support makes them the perfect partner to power this innovative digital audio strategy,” said Rob Connelly, GateHouse’s director of digital audio. “The aggregation of local news, high school sports, division one sports, and political audio coverage into collections will provide our online audience with organized, easy-to-consume content, and advertisers with one-stop access to a highly-engaged, targeted, and community-focused audience.”

“The integration of digital audio into online news stories will undoubtedly provide a rich, unique, and increasingly engaging experience for consumers of that news,” said Stephanie Donovan, SVP of publisher development in North America for Triton Digital. “We are proud to expand our support of GateHouse Media’s digital audio strategy, providing them with the tools and technology they need to seamlessly connect advertisers with this engaged and growing audience.”

Anna Washenko