Last week we wrote about pre-roll ads, their benefits, with an example from Live365. This week we were on the prowl for streaming music ads that are invoked by skipping songs in an online radio station. We turned to iHeartRadio for examples, and were quickly rewarded. Continue Reading
Pre-roll commercials, which play before the first song when a custom station is launched in a music service, make a lot of sense. This might seem counter-intuitive to radio listeners, every one of whom has endured the experience of tuning into a favorite station at the start of a long spot set. But a single short ad before the music starts can grab attention without pushing away the user. We find a good one in this edition of adStream. Continue Reading
It had been a while since we’d prowled through iTunes Radio looking for ads, so a revisit was in order. We fired up iTunes Radio on a 5th-generation iPod, and our hunt was quickly rewarded with a video placement by Nissan, part of its “Off the Stage” campaign. Continue Reading
Four days after our initial coverage of Apple’s forced distribution of U2’s new album, the controversy continues to swirl. A good deal of media punditry has concluded that the marketing gambit, in which Apple put the band’s new album, Songs of Innocence, into the music collections across the iOS mobile landscape, was an outright failure. But 33-million people listened to the album, making the experiment a large success. Continue Reading
Apple’s music platforms — iTunes and iTunes Radio — have issued innumerable album previews and exclusive releases. Promotions of those events seek to drive sales in an era when streaming is eating into music ownership. Taking the concept a step further, Apple bundled U2 released U2’s new album, Songs of Innocence, globally, by dumping the album directly into iPhones, iPods, and iPads throughout its vast user base. Much gnashing of teeth ensued. Continue Reading
comScore’s U.S. Mobile App Report covers some interesting ground in how people are (and aren’t) using their smartphones and tablets. Activity on mobile devices makes up 60 percent of digital media time in the U.S. The majority of that digital media is consumed through apps; those programs account for 52 percent of the country’s digital media time. Continue Reading
Sources said that Beats Music CEO Ian Rogers will be overseeing iTunes Radio going forward in addition to his leadership of the Beats streaming service. The Wall Street Journal reported that having Rogers at the head of both the iTunes Radio and Beats Music could help keep a cohesive feel across the two services. Continue Reading
One of the hottest trends in the transportation field nowadays is that of “car sharing,” a/k/a short-term, neighborhood-distributed car rentals, a la Zipcar. In this narrative, which is both hilarious and horrendous, founding editor Kurt Hanson describes the stunning failed experience of trying a newly-developed car-sharing service offered by legacy car-rental company Hertz. Spinning off a new business line separate from a firm’s core competency isn’t as easy as it might seem — and Kurt Hanson extends that point to the Internet radio industry. Continue Reading
Apple’s iTunes Radio broke into the top-15 list of app usage in May, according to traffic measurement company comScore. While this breakthrough might not seem like an epic milestone, the buzz around it has a “Finally!” aspect to it. But this report does not compare iTunes Radio exactly with other music-app use across the mobile landscape, for two reasons. Continue Reading
Niche, a research firm founded by Carnegie Mellon University in 2002 with a focus on early-life decision-making, has released an interesting study of media choices among graduating high school students. When surveyed about listening to music, graduating high-schoolers divulged their music-service habits. Continue Reading
Wireless company T-Mobile announced a change to its cell-phone service plans that potentially impacts how consumers choose their telecom providers, music services, and even cars. Called Music Freedom, it affords unlimited music streaming for “major” music services, regardless of the plan’s data cap. A related deal with Rhapsody sweetens the package. In an era when paying for data can be more burdensome than paying for music, this initiative could turn some heads. Continue Reading
As previously speculated, Apple has added ESPN Radio and a selection of local NPR radio stations to its online radio streams. In doing so, Apple borrows a page from leading radio-station aggregators TuneIn and iHeartRadio. We found minor glitches. Continue Reading